Social Media and Marketing Manager,

The Culinary Institute of America, San Antonio, TX

2017 - 2018

• Regularly develop communication and marketing strategies and plans that support the college's mission and
promote programing open to the public, retail operations, restaurant operations, and special events projects
• Develop and implement website updates, e-blasts, and other communications to ensure consistent messaging
across all platforms and forms of outreach
• Research and analyze audience preferences to align with current and future trends
• Manage CIA social media campaigns and day-to-day activities, including online advocacy, writing editorial,
community-outreach efforts, and promotions
• Developed a strategic posting schedule, considering departmental needs, event and class schedules, overall
social media goals, web traffic, and customer engagement metrics
• Work with influencers to increase engagement and reach to new audiences by utilizing influencer networks
and their audience reach
• Social media paid advertising
• Created both digital and print collaterals for marketing efforts
• Lead Arriba el Caribe Summit event marketing efforts to increase awareness, attendance and sponsorship

 

Assistant to the Director of PCP Programs,

St. Mary's University, San Antonio, TX

2016 - 2017

 

• Leason between students and the Director by keeping track of tasks, student quarries and journal entries making sure that they meet course criteria in the program they are enrolled in (Total of 12 students)
• Created, manage and maintain social media site for the Practice Credit Law Program

• Created and implemented a marketing campaign to increase program recognition
• Meet with potential students and internship sites to help grow the academic program on a daily basis

 

 

Social Media Manager,

Public Alliance, San Antonio TX

2015 - 2016

 

• Managed and created social media and blog accounts (Facebook, Twitter, YouTube, Google+, Houzz, LinkedIn) for a diverse set of clients at the            agency (15 total)

• Created and implemented marketing strategies unique to each account

• Assisted in group meetings to share strategy with clients and with Public Alliance team members

• Monitored ROI on each implemented strategy 

• Created various templates and methods on protocol for current and future employees

 

 

Communications Coordinator,

HistoryMiami, Miami, FL

2010 - 2011

 

• Created and distributed videos, eblasts, print publications, print collaterals, press releases and online forms

• Created and implement marketing strategy

• Implemented and maintain the use social media networks (YouTube, Facebook, Twitter,

Linkedin, Foursquare, Vimeo and Flickr)

• Maintained and develop website using Dreamweaver and a content management system

• Coordinated and participate in outreach programs and events

• Built relationships with media contacts to receive local and national coverage

• Assisted with  institution’s rebranding

 

 

Additional Professional experience and recommendations can be found on my LinkedIn page. CLICK HERE